You’ve got a business idea, and you’ve got the capital you need to get your company up and running. Great! What do you spend your startup money on, though?
One of the first things you’ll need to think about will be computer equipment – you’ll need some way to communicate with suppliers and customers, keep track of costs, and create important documents. Then there’s software – which suites do you need? Can you afford them? Which are the most useful? Do you need them at all?
Fret not, as the answers to your questions are below.
Office suite applications
The most common of these will be Microsoft Office, which includes the likes of Word, Excel, Powerpoint, Outlook, Access, Publisher and OneNote. Chances are you’ve used nearly all of these programs at some point in your life – from school to college, to work. You’ve probably used some for your own personal use at home.
However, there’s a chance you might not need to get a license for all of these programs. Not everyone will need to use the database tools of Access, for instance, or presentation slides for Powerpoint. If that’s the case, then you may be able to get licenses for just the programs you do actually need – brands such as www.bytes.co.uk provide businesses with the flexibility required by your company’s requirements and budget.
More than 80% of startup businesses fail because of cash-flow issues, according to a recent study. Tracking payments can be problematic for new business owners, as can the task of managing accounts.
It may be that you find picking the correct accounting software another arduous task. However, there are many different options available that will suit you, your demands, and your budget. You may have heard – and already considered – accounting programs such as Merrchant, QuickBooks, Sage, Xero, Wave and Freshbooks. They range from free software to monthly payment plans depending on the size of your business.
This is an easy and effective way to reach your customers and tell them the latest news about your business. It’s also one of the highest-trusted media devices to boost sales.
You don’t need to spend a lot of money on your email marketing software either, as many will offer free options depending on the number of subscribers. There will be a range of functions on the different items available, too. You may have even heard of, and used, some of the more well-known email marketing programs around, such as MailChimp and HubSpot.
Customer relationship management (CRM) will help you to capture leads and convert them into sales for your startup business. Such programs may also aid you with making your company more efficient and effective.
There are free options from which you can choose – such as HubSpot – and others with a range of subscription plans, including Copper, Salesforce and Insightly. Many of these programs will also be able to integrate with others you might be using for other aspects of your business.